Scott Kveton

Marshallk talked about it and David Recordon did as well and Kevin Fox wrote about it yesterday but I thought I’d mention something about it as well.

Yesterday, Ma.gnolia deployed new login infrastructure that is 100% OpenID only. You don’t create a Ma.gnolia account anymore, you come with your OpenID, Facebook account or some other means of login.

Why is this a big deal? Well, it turns out spammers like to create accounts for bogus link love on Ma.gnolia. This stinks for Larry and his crew but also for the community that has grown up around this great site. By pushing this off to other sites, now the Ma.gnolia folks can focus on what makes their site great; not stopping spammers.

This is a really interesting trend and I think something is going to bubble out of this; reputation. We need to be able to take advantage of the fact that a) I have lots of accounts and b) I can link them to one OpenID to prove that this-is-likely-a-real-person.

Props to Larry and his team … well done guys.