Scott Kveton

It didn’t occur to me until chatting with Dave Hersh over dinner last Thursday, that we Oregonians spend a lot of time thinking about tires. Its got to be because of Oregon’s own Les Schwab.

Les Schwab is the local town tire chain store and they’ve been around for years. Their signature services is legendary. When you pull up at one of their stores, they run, literally run, to your car to see how they can help. The first time they do it it kind of freaks you out (“What did I do wrong?!”).

One of the other traditions they have is “Free Beef” with the tires that you buy. That’s right. Buy a set of tires and get a bunch of free beef. We just had to buy a set of tires for our Honda Odyssey and along with it came this box of pepperoni and a big ole’ top sirloin steak. I’ve been seeing these ads on TV for years and it only just occurred to me that if you’re from out of state (like Dave is) that you might find it a little strange.

One more reason to love Oregon; free beef with the tires that you buy … :-)